This is John-Marshall “Life by Design” Mentorship, an ICF-certified Coach obsessed with helping coaches build businesses that don’t feel like a never-ending hustle. We believe coaching should be about changing lives, not spending hours tweaking websites or feeling like you’re constantly chasing clients. We know that deep down, every coach deserves to feel confident in their business—like a true pro, not someone winging it day after day.

When we first started, we thought coaching was all about the skills. But then reality hit: running a business is a whole different beast. We spent way too much time second-guessing every decision—whether it was launching a new program or raising our rates. It felt like no matter what we did, we were stuck in this loop of self-doubt. But after years of trial and error (and more than a few sleepless nights), we finally cracked the code. We learned how to blend the art of coaching with the science of running a business that actually works.

Now, we’re here to help other coaches do the same. Because once you stop stressing over every little business decision, you can focus on what really matters: making an impact. So if you’ve ever felt like you’re drowning in the “business” side of things, know this—you’re not alone, and there’s a way out. The life you want? It’s closer than you think.